Can be treated as elements of gamification

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Contactless payments or mobile wallets are also used in m-commerce. Types of m-commerce M-commerce can be divided into areas: Mobile shopping - all purchases made via any mobile device, e.g. ordering books from an online bookstore; Mobile payments - these are payments made via mobile devicespayment for purchases in a grocery store using Google Pay; Mobile banking - a service enabling access to a bank account via a dedicated application, e.g. transferring funds to another account. Benefits of m-commerce The development of m-commerce is due to many advantages that make everyday life easier for many consumers. Higher quality of customer service.

The convenience and speed of use associated with mobile commerce make the entire purchasing process a pleasure for customers. The problem that occurs with websites is limited - page loading speed. This is an phone number list important aspect because many users will give up viewing it after even a few seconds of waiting for the page to fully load. Access to the data You have access to information about your customers, such as gender, age, place of residence, preferences, and purchase history.



Thanks to this, you can get to know your target group better and adapt your messages and offers to them. Brand personalization Knowing your customers' needs, you can adjust the appropriate method and channel of communication. Personalized ads appearing on Facebook, Instagram, Google Ads, etc. can have a positive impact on interest and sales. It is worth introducing loyalty programs for customers in your campaigns, which encourage shopping, collecting points and applying for discounts this.