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If there is a problem in each part, the impact of marketing on revenue  of the inbound marketing campaign will be poor. Inbound Marketing Funnel Owned and Earned Media This is the part that most marketers equate to inbound marketing. Often publish a large number of owned and earned blog posts and articles, distribute them organically via social media, and watch Google search from Which drives traffic. There are many benefits to this process, but without other parts of the strategy, it's difficult to show true ROI. Purpose: Generate traffic, educate potential customers, and develop your brand.

Generate thought leadership, build community, generate external advocates, reduce churn Tips: Publish blog posts with frequency and consistency. According to the Content Marketing Manifesto, posting to posts per week can lead to more leads than posting only to posts per week. Landing Page moible number data This is an important aspect of your inbound marketing campaign. While it's great to have tons of great, free content, it's equally important to use gated content to ethically bribe your site visitors for their emails and addresses. Once this information is captured, visitors are no longer anonymous to their content consumption.



Be tracked and rated. It also allows for future email communications. Purpose: Capture emails and addresses Tip: Analyze and measure inbound and outbound marketing channels that lead to conversions through attribution modeling. Use this data to adjust the strategy in Part One. Tip: Deploy or multivariate tests to optimize call-to-action click-through rates and landing page conversion rates. Lead Nurturing Once you capture email addresses and understand other attributes (other form fields, website behavior, social media profiles, addresses, etc.), you can begin lead nurturing, segmentation, and scoring.