Focusing solely on your main keyword phrases is not a recommended option. It may even harm your website. What to do to maximize your site's thematic authority topic authority Thematic authority of the website content Content that will strengthen thematic authority You already know that content is very important. But what exactly should be prepared to strengthen thematic authority? Thematic clusters are a very good solution. Thematic clusters are content that refer to one broad topic they are subpages connected by a network of internal links.
The cluster consists of a pillar page presenting the topic in a general way and clusters (separate subpages) discussing issues that are related to the topic of the pillar page. How to prepare a thematic cluster? Selection of the topic the most important keywords What photo retouching information are your potential customers looking for? How does a user ask questions? What keywords does it use ? To determine what topic to prepare content on you need to know the answers to the above questions. Specialized tools (Ahrefs Answer the public Also Asked Semstorm etc.) Google autocomplete and similar search results will be of great help here.
Conduct detailed analysis and include all topics that may be relevant to your audience. Let me give you an example. Let's assume that you run an upholstered furniture store and you care most about promoting corner sofas. Article like: Choosing a corner sofa what do you need to know? and a description of the product category are not enough to gain thematic authority. What else should you write about? The list of topics. Examples of suggestions include: Corner sofa what material? Which corner sofa for sleeping? Does the corner sofa have to be in the corner? Corner sofa without sleeping function Corner sofa without sides Corner sofa without cushions Nonfoldable corner sofas Corner sofa or sofa for a small living room? Children's corner sofa.
發表於 2023-12-17 17:39:37
