Every penny of advertising spend was being spent appropriately And so like a rescuer supply path optimization SPO came into play SPO was first introduced to the industry in and has since evolved alongside the programmatic industry Now SPO decisions are made in both mature and developing markets around the world It provides a much better overview of the programmatic advertising landscape and this drives more transparent profitable That deliver results At MGID his and.
Efficient exchanges In this article we ll Phone Number List explain supply path optimization in it benefits advertisers and publishers how to implement it and how MGID can help you get started What is supply route optimization Supply path optimization is a process of identifying the most efficient and profitable paths for advertising inventory to reach demand side platforms The goal of the SPO is to optimize the flow of advertising.
Iimpressions from the publisher to the advertiser guaranteeing the advertiser the best return on investment and the publisher a fair remuneration for the inventory In a recent IAS study it was observed that of ad buyers are currently in the process of implementing supply route optimization as of their advertising budget is managed programmatically Why are they so keen to optimize supply routes In programmatic the number of paths you can take to.
發表於 2023-12-2 17:30:33
