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The workshop introduced and made the participants experiment with the co-design method for designing an app for the sales network our morning together began with a round of presentations led by Ivan, followed by a phase in which our guests got involved. Post-its and markers in hand, the objectives that an app for the sales network could have for their companies and the difficulties they could encounter on the road to creating a tool of this kind were indicated . fEDERICO-auRICCHIO-and-emiliFederico Auricchio AND EMILI — Difficulties and objectives in creating an app for the sales network Co-design is precisely this the digital agency and the brand approach the new project as partners , so that the objectives are clear, shared, summarized in the tool and subsequently measurable.

The more theoretical part of our morning together began with Stefano how is co-design achieved in photo retouching practice ? Which stakeholders should be involved and with what methodologies? In which environment will the app for the sales network be adopted and on which devices? How to represent user needs ? How to design the user journey ? Federico instead analyzed the measurement phase based on KPIs , offering us an overview of relevant data, useful tools and other investigation methodologies. Effective measurement is measurement that involves a virtuous cycle of continuous optimization of results, let's not forget that.



Marco-Castaldelli-Euromobiliare-Advisory-SimMarco Castaldelli, Euromobiliare Advisory Sim The #YouANDEMILI format involves the telling of case histories from which to draw operational ideas and continue reflection last Friday our guests were able to listen to the experiences of Marco Castaldelli of Euromobiliare Advisory SIM and Ermanno Mazzitelli of Alfa sigma . Ermanno-Mazzitelli-AlfasigmaErmanno Mazzitelli, Alfa sigma.